By Priyanka Arora
India has been known to be a major player in the export of fabric and accessories. Indian fashion has been figuring greatly in the lines of fashion houses and manufacturers. The strength of India's fashion lies not only on its tradition and culture, but also from the vast amounts of raw materials it produces. The country can produce more than enough cotton, silk, and man-made fiber to serve its population and discerning consumers all over the world.
Fabric from India is reputable for its cost-effectiveness in terms of raw materials and production. In addition, clothes can be quickly adjusted prior to selling, and manufacturers offer different embellishments to suit one's taste, such as beadwork, sequins, and chikon or aari embroidery. Skilled workers also ask for relatively lower wages from design houses, adding to its affordability. India can supply international design houses with beautiful, hand-crafted clothes at a competitive price. The country has been famous for gorgeous embroidery, and the international fashion industry has been very receptive for the embroidered cloths.
The wide range of Indian fashion has fascinated as well as confused international consumers. Indian embroidered cloths usually originate from Chapa, a small town where fabric manufacture is a family affair. Ethnic designs have been produced in this small town and exported all over the world in the form of blouses, bandannas, and even home furnishings, among others. Embroidery was traditionally associated with women as a way of self-expression of their culture, desires, and beliefs. Beads were also sometimes used as embellishments, with results that are just as gorgeous as embroidered cloth. Later on, this style has appealed to women from all cultures and backgrounds, adding to the popularity of India's elegant wardrobe.
While the world is happily anticipating and purchasing Indian-inspired fashion, India itself has welcomed the influx of Western influences in clothing. The youth have been receptive of television and films from the West, and this had inspired their wardrobe. The exchange of influences is further proof that we now live in a world without borders, at least in fashion.
India has been known to be a major player in the export of fabric and accessories. Indian fashion has been figuring greatly in the lines of fashion houses and manufacturers. The strength of India's fashion lies not only on its tradition and culture, but also from the vast amounts of raw materials it produces. The country can produce more than enough cotton, silk, and man-made fiber to serve its population and discerning consumers all over the world.
Fabric from India is reputable for its cost-effectiveness in terms of raw materials and production. In addition, clothes can be quickly adjusted prior to selling, and manufacturers offer different embellishments to suit one's taste, such as beadwork, sequins, and chikon or aari embroidery. Skilled workers also ask for relatively lower wages from design houses, adding to its affordability. India can supply international design houses with beautiful, hand-crafted clothes at a competitive price. The country has been famous for gorgeous embroidery, and the international fashion industry has been very receptive for the embroidered cloths.
The wide range of Indian fashion has fascinated as well as confused international consumers. Indian embroidered cloths usually originate from Chapa, a small town where fabric manufacture is a family affair. Ethnic designs have been produced in this small town and exported all over the world in the form of blouses, bandannas, and even home furnishings, among others. Embroidery was traditionally associated with women as a way of self-expression of their culture, desires, and beliefs. Beads were also sometimes used as embellishments, with results that are just as gorgeous as embroidered cloth. Later on, this style has appealed to women from all cultures and backgrounds, adding to the popularity of India's elegant wardrobe.
While the world is happily anticipating and purchasing Indian-inspired fashion, India itself has welcomed the influx of Western influences in clothing. The youth have been receptive of television and films from the West, and this had inspired their wardrobe. The exchange of influences is further proof that we now live in a world without borders, at least in fashion.
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